Amalea® DRIVE

Publisher – About YTY

Amalea® DRIVE is developed and published by YTY, a French company at the crossroads of design, AI and connected objects. YTY creates intelligent, frictionless solutions that connect physical products to tailored digital services — without requiring app installation or user accounts, while preserving anonymity and simplicity.

YTY was founded by Olivier Cordoleani, a creative technology pioneer with over 35 years of experience in digital innovation. He has worked at the intersection of visual arts, interactive media, and smart product ecosystems for companies such as Ubisoft, Sony and Philips, and now channels this expertise into reimagining how brands engage with their customers after the point of sale.

With Amalea®, YTY introduces a new generation of embedded agents — starting with Amalea® DRIVE, a premium NFC-enabled accessory that gives car owners instant access to a personalized AI assistant trained on the official documentation of their vehicle.

Built around the emerging European Digital Product Passport (DPP) standard, Amalea® DRIVE ensures transparent product information, secure traceability, and compliance with future sustainability regulations — adding long-term value for both brands and consumers.

YTY’s vision is to democratize access to embedded AI, make technology elegant and purposeful, and help users feel empowered — not overwhelmed — in their digital lives.

Trademark Notice

Amalea® is a registered trademark with the French National Institute of Industrial Property (INPI). The concept and associated intellectual property are also protected under INPI registration.